|
Hong Kong, 1995
Sydney, Australia 1998
Boston, USA 2005
Tokyo, Japan 2007
Dusseldorf, Germany 2007
Toronto, Canada 2006
Brussels, Belgium 2007
|
Florence
has trained both generic and brand specific philosophies, understanding
the wide range of treatment modalities, and their place in the industry.
With experience in owning and operating clinics, through to paramedical
technical experience in the post operative care of burns survivors and
plastic surgery patients and the formulation of skin care products,
Florence is a uniquely talented industry practitioner who intimately
knows her subject and is passionate about continually raising the
standards of professional beauty therapy and skin care.
Intimate
knowledge of skin biology, cosmetic chemistry and the professional beauty
therapy industry has allowed Florence to develop and present specialised
training programs for both industry suppliers and skin care therapists in
a language
the skin care therapist understands.
Florence
has spent the last 30 years continually educating herself in all aspects
of professional skin care, passing on her knowledge through acclaimed
training courses and publications.
Florence has written hundreds of technical papers and manuals covering
many aspects of paramedical skin treatment, and has published a number
of industry related documents in both print and web
media. Her research is ongoing; with beauty industry topical subjects
being presented on her own on-line web magazine, Beautymagonline.com
In
2004, Florence published the ground breaking book “Advanced
Skin Analysis”, a text now considered mandatory reading by professional skin care
therapists and aesthetic tutors in 16 countries worldwide.
Praise for Florence’s philosophy, content and delivery has been high,
with one training provider declaring the book “the most significant
skin treatment therapy related book in a decade”
As a follow on to the skin analysis
book, Florence released "Cosmetic
Chemistry" in 2009. This text was greeted as a welcome change
from the plethora of cosmetic ingredient dictionaries, and explains how
to not only read cosmetic labels, but to determine the likely outcome
from use on specific skin conditions without the marketing hype.
Florence is a sought
after presenter of technical maters pertaining to skin treatment
therapy, and travels internationally sharing her knowledge with
individuals and groups who believe the future of professional skin care
lies with a scientific foundation.
One of Florence’s personal career
highlights was an invitation to speak at Hong Kong's Asia Beauty 95',
where she presented the summary of her groundbreaking thesis "
Linking product composition to skin structure and function" to her
peers.
This appearance led to invitations to present and provide educational
services to many groups and organisations who had at last found a source
of "generic" or non-product aligned technical information for their
members.
Many leading icons in
professional skin care recognise Florence as one of the few people
uniquely capable to take beauty therapy and aesthetics in to the realms of
scientific skin care, with her expertise sought by organisations
internationally.
Many graduates and peers truly believe
she provides the most informative and effective schooling for therapists
in the world.
Florence regularly travels the world presenting seminars for major
governing bodies such as CIDESCO, ITEC and other associations and groups
who believe the future careers of aesthetic and skin treatment
therapists requires a commitment to continuing education.
A brief
history....
With a technical background in pharmacy, Florence graduated as a fully
qualified CIDESCO and ITEC therapist and electrologist in 1975, operating and managing
her own prosperous skin care clinics for 14 years before expanding her knowledge of
the skin as a consultant technician in the post operative care of burns survivors and plastic
surgery patients for a major Auckland (New Zealand) hospital.
It was here that a new perspective of skin analysis and treatment
philosophy was born.
After returning from the paramedical side of clinical aesthetics and beauty therapy, she
increased her experience by taking technical educator /
researcher / tutor roles in both
Australia and New Zealand.
Since 1994, Florence has been a full-time professional educator,
consultant and presenter. Florence travels
internationally conducting seminars were she shares her knowledge and
passion for the industry she loves. In
2005, Florence was honored with the prestigious "Award of Excellence
for Services to the Beauty Industry" bestowed by her peers from the
Association of Beauty Therapists of New
Zealand.
|
